Will Gen Z force us to make drastic changes to our methods, or can we tweak current approaches to evolve and adapt?

  • How Gen Z uses technology differently than Millennials, and what that means for researchers
  • The Gen Z attitudes we need understand in order to engage with them
  • The methodologies researchers should use to reach Gen Z and develop actionable insights
  • How to communicate with Gen Z in a way that feels relevant to them

Location: Main Room Date: April 5, 2017 Time: 11:30 am - 12:00 pm Renee Brandon, Field Agent