Cross-cultural GenZ – How to think about culture & ethnicity with GenZ

  • Understanding the cross-cultural nature of GenZ and how they view culture
  • Defining the right approach to engage GenZ
  • Comparing findings with general market attitudes to better understand the concepts of culture and heritage
  • Practical implications: what do brands need to know when communicating with this generation

Location: Main Room Date: April 5, 2017 Time: 12:30 pm - 1:00 pm Mario Xavier Carrasco, ThinkNow Research