Karen Lynch, PlayFULL Insights

Karen Lynch is a master moderator who has been conducting qualitative research for over 20 years. She uses her proficiency for projective techniques and a passion for creative thinking to help clients form insights and take those insights into their innovation ideation and planning.

She founded her company, Karen Lynch & Associates, in 2000 and has been helping companies uncover new perspectives and identify growth opportunities ever since. She shares her knowledge annually at industry conferences such as the QRCA, MindCamp and the Florida Creativity Weekend. In 2013, Karen won the Communicator’s Award for Excellence.

Karen is a RIVA trained moderator with a Marketing degree. She’s a faculty member of the Creative Education Foundation and leads trainings in Creative Problem Solving (CPS), Facilitating CPS and CPS Tools & Techniques.

In 2016, Karen was the recipient of The Next Gen Market Research Groups’s Disruptive Innovator Award, presented to her and Siri Lynn for their collaborative development of PlayFULL Insights,™ an innovative qualitative research tool based on the LEGO® SERIOUS PLAY® methodology.


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