Sergey Sheykhetov, Kantar

Qualitative Lead

Sergey Sheykhetov is the Qualitative Lead for Kantar East Africa (TNS and Millward Brown). He has 14 years of experience in the marketing research handling projects in Africa, Middle East, Russia, CIS, Central Europe, Germany and USA. He has provided consultancy and business insights to key global and regional clients, such as JTI, Samsung, Visa, MasterCard, Diageo, Bacardi, Efes, Hyundai.

Sergey is specializing in the FMCG and telecom research. His favorite research methods are on-line, ethnography and cultural anthropology. Sergey has a PhD degree from the University of California (USA) and MA
degree from the Central European University (Hungary).

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