Victor Ikawa, Safaricom

Consumer Insight Director

Dr. Victor Ikawa is an environmentalist and a marketer. He has strong experience in marketing strategy and market planning, marketing using GIS, market research, brand planning, monitoring and evaluation, communications and media with over 16 years’ experience. He has PhD in Environmental planning and management.

Dr. Ikawa has led marketing roles while working for Research International East Africa Limited, Land O’Lakes International Development Division as a Monitoring and Evaluation specialist (Funded by USAID), Celtel Uganda as head of Research and Planning, Celtel Group-Netherlands as Head of Geo-marketing, Zain Group- Bahrain as Head of Geo-marketing, Airtel Group- Kenya as head of Pan-African Research, Research Path Associates as Research Director, and now working for Safaricom. He is currently the Head of Research and Insights but has held roles in Brand, Communications and Sales.

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