Qual360 – Online Networking and Learning

Sponsors Description Contact Details
C+R Research is a full-service marketing insights agency that has helped brands grow for 60 years. We’re known for designing innovative custom qualitative and quantitative research methodologies and high-quality analytical insights. We offer an array of effective, customizable techniques for research in the U.S. and globally, including a full suite of digital agile solutions that enable flexible and affordable quick-turn research. We are recognized for our focused knowledge and consultative expertise in the youth and family, LGBTQ+, Latino and multicultural consumer segments. Our dedicated shopper insights experts have deep expertise and understanding of today’s omnichannel shopper, and our Illuminator® solutions portfolio includes a set of proprietary approaches that leverage a unique combination of powerful and accurate data, combined with our expertly designed custom research solutions. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth. Mimie Lund, VP Qualitative Research
+1312 828 9200

Webinar: Today’s Gen Z and Generation Alpha Multicultural Consumers – 5 Ways to Connect With Them
When: March 25, 2020 at 12:00PM ET
Details: Some people mistakenly use the term Millennial to refer to anyone young. In reality, it’s Gen Z who have graduated college and are entering the workforce. The oldest of Generation Alpha are only halfway done with elementary school, and this youngest cohort of consumer is more multicultural than any generation before – less than half are non-Hispanic white. But, what does this mean for brands who want to conduct research with them?
  • Tips and tricks for engaging with Gen Z and Generation Alpha consumers today.
  • Kids’ developmental milestones you should know before doing research
  • Multicultural perspectives, including cultural considerations for researching Gen Z and Generation Alpha
YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action. Sentiment analysis, trends detection and smart alerts combined with an intuitive and powerful dashboard allow users seamlessly fulfill the most complex tasks. YouScan is efficiently used by major brands, including L’Oreal, Nestle, Coca-Cola, and McDonald’s.
Uuree Selenge
+1 7188732381
Webinar: Discover the power of social media intelligence software
When: March 24th, 10:00am ET
Details: Uuree Selenge, Global Account Executive at YouScan, will guide you through the basic features of YouScan, including:
  • trend detection;
  • sentiment analysis;
  • aspects [brand new feature by YouScan];
  • autocategories;
  • visual insights;
  • reporting;
  • and so much more!
Market Logic Software is a global software provider that enables the world’s best brands to run insights-driven businesses. We are changing the world of insights by delivering the first end-to-end market insights platform that generates and capitalizes on insights in strategy, innovation, marketing and sales. Market Logic empowers consumer centricity in CPG, healthcare, retail, automotive, finance and telecoms, where our clients collaborate with 600+ research agencies online and integrate content from hundreds of industry sources. Our dedication to insights-driven business impact has been recognized by the 2019 MRS Best Data Solution with Tesco and a 2020 BIG Innovation Award with Visa Inc. Forrester’s 2019 M&CI Wave also named Market Logic “leader” for our knowledge graph and AI capabilities. Visit marketlogicoftware.com for more information. Elizabeth P. Morgan
+49 152 24202313 / +49 30 398815120
Webinar: Digital Insights Worksapce: Search, Discover & Research Insights

When: March 26, 2020 11:00am ET

Details: Research organizations are under pressure to increase impact at twice the speed and half the cost. That’s why brands like Colgate-Palmolive, Mondelez, and E.ON are deploying Digital Insights Workspaces that equip their teams to search, discover, and research insights, while promoting them to stakeholders in engaging ways. The results are impressive: Time spent searching for insights is slashed from hours to minutes, and the extra time can go to discovery and sensemaking. Research automation eliminates project duplication by 10% or more.

Register today to learn:

  • Quick ways to search for insights from past research
  • Creative techniques to discover and promote insights within your business
  • How to automate traditional and agile research project
FlexMR is a technology led research agency. We have been at the forefront of developing practical innovations in online market research for over a decade. During this time, we have worked with a cross-section of the world’s most innovative brands, including; iHeartMedia, Virgin Atlantic, Skybet, British Gas and Avery.

Today, our team is committed to providing the technology, expertise and vision to deliver insight capable of making a real, tangible difference. We aim, with all clients, to embed agile insight generation at the heart of their decision-making processes by combining a cutting-edge online platform with the expertise offered by our team of experienced researchers.

Because every brand and research requirement is different, we offer a customised, flexible service that blends relevant qualitative & quantitative tools together and maximises return on investment.

Heather Wendlandt, Client Development Manager

+1619 309 9274

Webinar: How to Manage Multiple Communities for a Rounded Research Strategy
When: March 24th 2020 at 1:00pm EST
Details: On March 24th 2020 at 1:00pm ET, FlexMR CEO Paul Hudson will host a webinar on how to manage multiple research communities. While the benefits of doing so are clear; a greater and more well-rounded view of important consumer groups, the practicalities of research and community management are often considered complex.
During the course of this 30-minute webinar, Paul will share practical advice and steps on how to reduce complexity and turn the dream of multiple, specialised insight communities into reality.
Global research? Let Multilingual Connections help you understand, engage, and grow your multilingual audience!

Multilingual Connections provides culturally-nuanced translation of surveys and discussion guides and transcription of interviews and focus groups – as well as interpretation, subtitling and voiceover – in 75+ languages.

Founded in 2005 by a linguistic anthropologist and former user researcher, Chicago-based Multilingual Connections supports international research across languages and cultures for research & design firms, corporate in-house teams, marketing agencies, museums, universities, and nonprofits. Our global network of linguists, dedicated project managers, and research expertise across industries ensures you accomplish your goals, no matter the language.

For questions about how we can partner with you to support your global research, connect with us!

Jill Bishop, Founder & CEO

+1773 292 7676

Please click here to schedule time to connect!

Recollective software and services power innovative online qual research projects and long term communities, enabling over 500 organizations around the world to quickly unlock insights and drive success.

Laura Pulito
https://recollective.com/ | Linkedin
Webinar: Discover the benefits of Recollective’s Video IDI

When: March 26, 11:00am ET

Details: Recollective would like to invite you to an online session we are hosting to share the latest feature released on our qualitative platform – Live Video IDI! Join us on March 26th at 11am Eastern to learn more about our feature’s unique capabilities. During this session, Laura Pulito and Jared Nguyen, Recollective’s in-house research and technology experts will highlight what sets us apart when it comes to:

  • Setup: Meeting Calendar and Scheduling
  • Execution: Mobile, Desktop and Backroom
  • Analysis: Excerpting and Coding
If you can’t attend at that time, we will also be recording the session so it can be watched online at later date at your convenience. Please use the same sign up link to access the recording