Applying AI to traditional qual to understand Hispanic beauty trends

  • Mixing anthropology, sociology and intercultural research to identify key brands and products relevant for makeup and skincare
  • Analyzing online conversations to understand consumer behaviour
  • Using AI technology to provide fast-turnaround transcriptions from audio and identifying keywords
  • Key learnings and resulting recommendations for marketeers

Location: Online Date: July 23, 2020 Time: 2:40 pm - 3:10 pm Daniela Rubio, The Intercultural Studio