Theme 2: CULTURE & ETHNOGRAPHY
How qual can help media brands engage with women in an increasingly turbulent period?

  • Setting up a 3-step research process combining data review, qualitative interviews and quantitative
  • Identifying drivers and barriers for women to engage with media brands
  • Reviewing how the combination of existing data, qual and quant can deliver new insights

Location: Main Room Date: March 20, 2019 Time: 2:00 pm - 2:30 pm Rupert Thurlow, DJMG – Dow Jones Donna Zeolla, WSJ – Dow Jones