Getting to WHY – The future of qualitative insights is fast, efficient and scalable

In an era of speed and automation, qualitative is handicapped by slow and inefficient processes for collecting and analyzing research data. Led by mobile video, wearable tech and AI, research technology is tackling these challenges. Qualitative research methodology will benefit from a digital transformation in the next few years that will see best practices evolve and allow companies to quickly get to the WHY behind consumer behavior, both efficiently and at global scale.

Location: Main Room Date: March 20, 2019 Time: 2:50 pm - 3:10 pm Nihal Advani, QualSights