Going “In the Moment” to Research Hair Care Products

  • Understanding why in the moment is critical for the personal care category
  • Analyzing the time effect of consumer perception to avoid recall biases
  • Comparing in-the-moment evaluation versus recall questionnaires
  • Using audio to collect “in the moment” in an intimate, personal environment difficult to access for researchers

Location: Online Date: July 23, 2020 Time: 10:00 am - 10:15 am Nima Gohil, L’Oreal USA