Interactive Session: High Value Human Centric Research at Lower Cost and Time

This interactive workshop will explore the low-budget qual techniques that can inspire breakthrough ideas, how to make sure cost doesn’t compromise value and the human focused experience, and debate when low-budget primary and secondary research should and shouldn’t be used. The workshop will explore how to:

• Make better decisions, faster
• Formulate and prioritize the right questions
• Choose proper methods and activities when lack of resources is a major obstacle
• Prepare for and conduct tests
• Make research a meaningful, enjoyable experiences for your respondents, your colleagues and you