Interactive Session: High Value Human Centric Research at Lower Cost and Time

This interactive workshop will explore the low-budget qual techniques that can inspire breakthrough ideas, how to make sure cost doesn’t compromise value and the human focused experience, and debate when low-budget primary and secondary research should and shouldn’t be used. The workshop will explore how to:

  • Make better decisions, faster
  • Formulate and prioritize the right questions
  • Choose proper methods and activities when lack of resources is a major obstacle
  • Prepare for and conduct tests
  • Make research a meaningful, enjoyable experiences for your respondents, your colleagues and you

Location: Online Date: July 23, 2020 Time: 10:15 am - 10:45 am Katie Briggs, NPR