Leveraging qual research to craft a sharable tweet for diverse audiences

  • Measuring attributes within a Tweet that make it sharable, across diverse audiences, using a choice based conjoint analysis
  • Leveraging mobile qual to engage with consumers and capturing reactions
  • Strategies to translate emotion and experiences into actionable data
  • Relevant case studies and examples for each attribute to help you understand how to activate and translate the findings into your own day-to-day messaging, whether personally or professionally

Location: Main Room Date: March 21, 2018 Time: 3:00 pm - 3:30 pm Meghann Elrhoul, Twitter