One-on-one discussion: Agile – True evolution or sales pitch?

Agile qual seems one of the buzzwords always popping up when researchers talk about the evolution of qual. For every supporter there seems to be a critical voice asking “what has agile ever done for us“. Here are two experts battling it out on stage.

  • What does agile actually mean in qualitative research
  • Is agile just the use of new technologies promising speed and flexibility or does it require a deeper organizational change
  • New methods or new tech – where does qual’s future lie?

Location: Main Room Date: March 21, 2019 Time: 11:30 am - 12:00 pm Kerry Hecht Labsuirs, Echo Qual Rupert Thurlow, DJMG – Dow Jones