Panel discussion : Is big data substituting for true curiosity about consumers?

  • Understanding the human story behind every data point that holds the key to the “why”
  • Developing semi-automated replacements for manual coding through a mixture of crowdsourcing and machine learning
  • Impact of the use of big data on research methods
  • Bringing together qualitative user research and quantitative data science teams to see the complete picture and inform critical product decisions

Moderator
Nikki Lavoie, Director, Mindspark International

Panelists
Robin Myers, Former Director of Research, Association of Corporate Counsel
Natasha Hritzuk,VP Consumer Insights, Turner
Amy Snow, Former Vice President, Research & Consumer Insights, The Wonderful Company & Founder & CEO, High8