Panel discussion: Responding to Increasing External Pressures to Deliver Insights Faster

  • Are qualitative researchers really expected to deliver instant insights?
  • What strategies and tools help qualitative researchers deliver insights faster?
  • How do you operate within an agile-obsessed world?

Moderator:
Derek Franks, Global Director of Insights; Worldwide Customer Experience, EA
Panellists:
Olesya Govorun, Director, Customer Strategy & Insights, Pfizer
Beth Schwindt, Experience Design Researcher, Capital One
Kelsy Saulsbury, Manager, Consumer Insights & Analytics, Schwan’s Company
Meghan Elrhoul, Head of Global Agency Research, Twitter