Theme 4: INNOVATION IN QUALITATIVE RESEARCH
Using quant to validate decisions based on discoveries from qualitative research resulting in the most representative possible label

  • Identifying the discrepancy between the current name and flavor expectations across different regions with qualitative product taste test
  • Collaborating with the sensory team to map brands to flavors and descriptors both individually and as a team.
  • Developing a quantitative online survey to identify how we could better set expectations for the product flavour
  • Structuring the project in phases to react to new learnings along the way

Location: Main Room Date: March 21, 2019 Time: 12:00 pm - 12:30 pm Alison Boxold, McCormick & Company