Theme 4: INNOVATION IN QUALITATIVE RESEARCH
Using quant to validate decisions based on discoveries from qualitative research resulting in the most representative possible label
- Identifying the discrepancy between the current name and flavor expectations across different regions with qualitative product taste test
- Collaborating with the sensory team to map brands to flavors and descriptors both individually and as a team.
- Developing a quantitative online survey to identify how we could better set expectations for the product flavour
- Structuring the project in phases to react to new learnings along the way