Show and tell: Lifestyle-integration for true-use insights

  • Consumer understanding goes beyond “what” and “why” – true understanding is continuous loop of “what and why and how and why”
  • Designing data collection in a non-intrusive, lifestyle-inclusive manner to get a tighter grasp on consumer behavior
  • Pairing quant and qual through smart consumption tracking technology to achieve full-surround consumer understanding

Location: Main Room Date: March 20, 2019 Time: 10:15 am - 10:35 am Joe Belechak, Adrich