TECHNOLOGY – The Future is Virtually Here: Using VR for Research

This presentation will provide an overview of virtual and augmented/mixed reality and address how this technology will likely change marketing research practices. At least a few agencies have started using VR for research and this talk will explore some of these initial case studies. You will hear the perspectives from a variety of researchers as to how they see this technology being used in the coming years.
This presentation will cover:

  • Exploring the possibilities of AR: how can this can be used for research now and in the near future?
  • Introducing VR studies to clients – managing expectations
  • Assessing the most effective facilities, platforms and applications
  • What does the future hold?

Location: Main Room Date: March 21, 2018 Time: 1:45 pm - 2:30 pm David Bauer, Hemisphere Research