Theme 3: NEW TECH & DIGITAL QUAL
The magic potion – Discovering the right tools in a winery experience

This session will cover C. Mondavi & Family’s journey to understand more about their Charles Krug tasting room and wine club membership experience. The research tools include a mix of mobile, online, and face to face – exploring the best communication channels for our target groups.

  • Review of the setup and tools used to measure our Charles Krug tasting room experience
  • Understanding more about the wants of our Wine Club members with setup and tools
  • Predicting the acceptance of new wine with concept testing

Location: Main Room Date: March 21, 2019 Time: 9:30 am - 10:00 am Randy Browne, C. Mondavi & Family