Theme 3: NEW TECH & DIGITAL QUAL
The magic potion – Discovering the right tools in a winery experience
This session will cover C. Mondavi & Family’s journey to understand more about their Charles Krug tasting room and wine club membership experience. The research tools include a mix of mobile, online, and face to face – exploring the best communication channels for our target groups.
- Review of the setup and tools used to measure our Charles Krug tasting room experience
- Understanding more about the wants of our Wine Club members with setup and tools
- Predicting the acceptance of new wine with concept testing