The rise and success of artificial intelligence – Making the case for needs-based humanistic research

  • How patterns seen in behavioral data can be complemented with attitudinal and aspirational deep dives
  • Sophisticated qual techniques to unlock critical insights about resonating with consumers now and in the future
  • How brands can “skeet shoot” – develop future products and messages that roll out just as consumers begin to recognize their own need by uncovering unmet needs and future wants

Location: Main Room Date: March 20, 2019 Time: 12:20 pm - 12:50 pm Amy Snow, The Wonderful Company