Daniela Rubio leads The Intercultural Studio. She is currently based in San Francisco. She is passionate about the intersection between cultures and navigating between Latin American and American cultural similarities and differences. During the past 10 years, she has lead and been involved in more than 50 projects throughout Latin America and the US resulting in a high level of expertise in qualitative market research approaches. In the US, her work has primarily been focused on Hispanics in the main markets (Chicago, Dallas/Houston, LA, Miami, and NY). She has experience working for Fortune 500 companies, international organizations, universities, and governments. Some examples of that include The InterAmerican Development Bank, Target, Estee Lauder, Royal Caribbean, McGrawhill, and more. She has been a consultant for Ahzul, Korefusion, Euromonitor International, and Spring Studio among others. She holds an M.A. in International Education Administration and Policy Analysis from Stanford University and a B.A. in International Relations from Tec de Monterrey. She also has certificates in Strategic Marketing from Universidad Iberoamericana, is a RIVA-trained moderator, and recently won the for Young Professional Grant to attend the QRCA (Qualitative Research Consultants Association) 2017 Conference.