Sarah Serbun is driven by an insatiable curiosity for understanding behavior and a passion for unearthing insights that inspire clients to make a positive impact. Drawing on an academic background in psychology and twelve years as a professional researcher, Sarah’s expertise spans methodologies, from the traditional to the most creative and groundbreaking in qualitative and quantitative. She has experience conducting global market research across a wide range of industries, including pharmaceutical/ medical, personal care, food, beverage, apparel, technology, B2B, luxury, automotive and media.
Before traveling the world with Kadence International, Sarah worked at the qualitative boutique agency KUDZU Research, BrainJuicer (now System1 Group), and most recently as Marketing Director at a medical device and IT start-up. Sarah lives in Boston with her pitbull rescue Patches.