Director of Design
Sasha is a passionate design strategist who works at the front end of innovation. She translates ethnographic research into the “so-whats” that pave the way for new ideas, products, partnerships and positioning. Sasha’s work as Director of Design at Conifer has helped fuel innovation pipelines in industries such as food, beverage, CPG, retail, and technology. She has uncovered the foundational insights that made your favorite speakers and streaming services work in harmony, has helped you feel a little less lost in a vast home improvement warehouse, and has worked towards making car shopping feel more productive and less overwhelming.