Sheona Hurd, Ontario’s Lottery & Gaming

Director, Social Responsibility Strategy 

Sheona Hurd is the Director of Social Responsibility Strategy at the Ontario Lottery & Gaming Corporation (OLG), where she leads RG (Responsible Gambling) research, analytics, and player education, including most recently, the launch of PlaySmart, OLG’s innovative new RG education platform. She is focused on integrating evidence-based initiatives into the player experience.
With over 12 years’ experience in the RG field, she has led teams that develop award-winning social marketing and training programs, led province-wide community engagement efforts, and contributed to OLG’s leading RG research and innovation strategies.
Before joining OLG, Ms. Hurd was a communications professional with experience in private and health care sectors.


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