QUAL360 North America - The Conference for Qualitative Marketing Research Professionals

Qual360 is the only global conference series dedicated to qualitative market research. With its 15 year history, Qual360 is a unique event catering to a strong global community of dedicated “Quallies”. Our strength lies in bringing together a unique mix of research professionals from international brand, leading agencies and independent industry experts.

Qual360 is all about networking, learning and creating new opportunities. Industry leaders join to discuss innovative research approaches, learn about the latest methodologies and how to leverage new types of insight. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.

Qual360 NA 2024

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2024 confirmed speakers included

Emily Maywood
Warner Bros. Discovery

Director Global Corporate Research

Ronnie Choudhary
Novartis

Senior Director, Advanced Analytics, Marketing & Customer Experience

Sabrina Kang
Salesforce

Principal Researcher – Content Experience

Andrew Stavisky
Government Accountability Office

Assistant Director - Applied Methods & Research Group

Brands attending in 2024 included

What participants say

Excellent Conference

“You don’t walk away from every conference hearing something new. The speakers at Qual360 spoke about truly relevant topics and started me to think about how I could apply these hearings in my role”

Director, Consumer & Market Insights, Beiersdorf

Good quality throughout

“Very good event with strong set of speakers. Good quality throughout”

Global Head of Customer Insights, Barclaycard

Great for Clients

“An insightful collection of current experiences and solutions that are unique to qual efforts but shared among practitioners”

President, AAF Washington D.C

Why join us

100% satisfaction!

100% of our delegates rated the service at Qualitative360 as Excellent or Very Good!

High quality!

Over 90% of our delegates rated the overall quality of the event as Excellent or Very Good!

Always meeting expectations!

94% of our delegates found the event met or exceeded their expectations!

Clients

Clients attend QUAL360 to get up to date with the latest market research technologies and methodologies. Our dedicated "needs matching" program connects clients with the most relevant suppliers.

Agencies

Agencies come to QUAL360 to present their latest research projects and innovative methodologie. Our conferences are also a great opportunity to catch up with clients and find new technology partners.

Suppliers

QUAL360 provides the perfect environment for suppliers to showcase their solutions, get feedback on their latest technology developments and network with agencies as well as clients.

15+ Years of Driving Innovation in Qualitative Research

2024 confirmed speakers included

Emily Maywood
Warner Bros. Discovery

Ronnie Choudhary
Novartis

Sabrina Kang
Salesforce

Andrew Stavisky
Government Accountability Office

Brands attending in 2024 included