About QUAL360 NA










Global Reach – Local Flavour
Qual360 is the only global conference series dedicated to qualitative market research. With its 17+ Years of Driving Innovation in Qualitative Research, Qual360 is a unique event catering to a strong global community of dedicated “Quallies”. Our strength lies in bringing together a unique mix of research professionals from international brand, leading agencies and independent industry experts.
Qual360 is all about networking, learning and creating new opportunities. Industry leaders join to discuss innovative research approaches, learn about the latest methodologies and how to leverage new types of insight. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.
View replays from QUAL360 NA 2025

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior decision makers from the market research and consumer insights industry at Qual360.

Find strategic partners and discover the latest tools and technologies to power your business.
Early Confirmed Speakers

Jon Clifton serves as the CEO of Gallup, the global analytics and advice firm. His mission is to connect 1 billion individuals with their unique strengths, assist organizations in fostering thriving workplaces, and help 8 billion of the world's citizens be heard on their most pressing issues through the Gallup World Poll, a century-long project spanning over 150 countries. Clifton's 2022 book, 'Blind Spot: The Global Rise of Unhappiness', is a Wall Street Journal bestseller. He's a contributor to The Economist, BBC, and Harvard Business Review. Clifton holds degrees from the University of Michigan and the University of Nebraska, with honorary doctorates from Midland and Western New England Universities.

Cristina Marinucci is a global commercial, marketing, and insights leader with a proven record of driving growth and innovation in the CPG industry. As Global Vice President, Growth & Omni Commercial Insights at Mondelēz International, she leads integrated strategies that connect foresight, consumer and shopper insights, and commercial analytics from media to shelf. A recognized unified commerce leader and AI advocate, Cristina focuses on turning data into action to create value for shoppers, retailers, and brands. Her career spans senior roles at Johnson & Johnson, PepsiCo, Mars, Reckitt, GSK, and Pernod Ricard. She is also co-host of the SHeCOMMERCE podcast and a frequent global industry speaker.


Anthony D. Paul manages the applied foresight practice at Amtrak, scaling futuring and innovation initiatives across the organization. The recent half of his 20-year career in leading creative, technical, and leadership teams has been in the transportation segment, defining novel business models, new technology solutions, and IP for solutions including autonomous robots, camera analytics platforms for large facilities like marine ports and rail switching yards, and other automation, logistics, and perception systems. Prior to transportation, he architected decision-maker tools for US defense, healthcare, higher education, and more. His role at Amtrak operationalizes qualitative insights at scale, to inform organizational strategy, put real-time insights into the hands of field crews, and manage detailed roadmaps for new technology and process introductions.

Natasha Hritzuk serves as VP, Head of Corporate Research for Warner Bros. Discovery. In this role, she focuses on delivering studies that optimize the current business across all enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. Additionally, she supports WBD’s CSR and Government Affairs teams. Prior to this role, Natasha served as VP, Global Consumer Insights, HBO Max at WarnerMedia. Before that, she was VP Advertising Innovation Research and AdLab Lead for Turner, where she oversaw research strategy and data analysis in support of Turner Incite, the company’s core intelligence platform for advertising sales. As a critical partner to the Client Strategy & Development and Content Partnerships teams, Hritzuk was harnessing research and analytics to help make recommendations to clients based on an insight-driven selling approach. She also developed research strategies designed to quantify the value of the company’s next-generation capabilities, as well as cross-Turner integrated marketing campaigns. Previously with Microsoft as head of global consumer insights and research, Hritzuk led many of the innovative new strategies, products and content development streams within the company’s advertising and monetization division. Prior to joining Microsoft, Hritzuk worked for General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, she ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions. Hritzuk has a Ph.D. from Columbia University in political science, with a political behavior and public opinion focus. She currently resides in New York City.
