About QUAL360 NA










Global Reach – Local Flavour
Qual360 is the only global conference series dedicated to qualitative market research. With its 17+ Years of Driving Innovation in Qualitative Research, Qual360 is a unique event catering to a strong global community of dedicated “Quallies”. Our strength lies in bringing together a unique mix of research professionals from international brand, leading agencies and independent industry experts.
Qual360 is all about networking, learning and creating new opportunities. Industry leaders join to discuss innovative research approaches, learn about the latest methodologies and how to leverage new types of insight. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.
View replays from QUAL360 NA

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior decision makers from the market research and consumer insights industry at Qual360.

Find strategic partners and discover the latest tools and technologies to power your business.
Early Confirmed Speakers





Don Hein is a global insights leader with more than 30 years of market research experience, primarily in corporate research and insights leadership. Throughout his career, Don has held leadership roles at Kimberly-Clark, PING Golf, and Ultradent, helping organizations transform consumer understanding and market intelligence into strategic business opportunities. He brings deep expertise in consumer behavior, market dynamics, brand strategy, and customer insights, partnering with cross-functional teams and senior leaders to inform critical decisions. Don is passionate about uncovering meaningful insights, identifying growth opportunities, and connecting research to business outcomes that strengthen brands, drive innovation, and deliver lasting impact.

An avid consumer of media, Epiphany’s career naturally started at ABC News in 2013, but it wasn’t until she eventually landed at Condé Nast that she discovered a love for research.
At Condé Nast and later The Atlantic, Epiphany mastered ad sales research, helping close multi-million dollar deals with the biggest names in entertainment and technology. Before leaving The Atlantic, her most notable research project analyzed industry trends and consumer behavior in response to the pandemic.
While following her passion for television, Epiphany was drawn to BET Networks, a Paramount company, where she transitioned to content research and is currently a Director of Consumer & Content Insights. At BET, she gets to test all of the things: pilots, promos, key art, and more!


Sararuth Delice is a seasoned television industry professional with over two decades of experience in media research and strategy. She currently serves as Vice President of Content Marketing Research at Screen Engine, where she leads efforts to uncover insights that drive content success and audience engagement. Prior to this role, she held key research positions at Warner Bros. Discovery and Carat USA, where she shaped media planning and audience analysis for major brands.
A passionate advocate for representation and equity in media, Sararuth is President of the Advisory Board at Color Vision, an organization dedicated to advancing the careers of women of color in the media industry. She is also an active community leader, serving as a volunteer with the Haitian Embassy, an Ambassador for the Smithsonian National Museum of African American History and Culture, and a guest lecturer on topics including media research, marketing strategy, and personal branding.
Mentorship is central to Sararuth’s mission. She is deeply committed to guiding young women as they navigate their professional journeys, helping them unlock opportunities and grow with confidence. A proud New Yorker at heart, Sararuth now resides in Maryland—where she enjoys the slightly warmer weather but keeps her New York spirit close.







About the speaker
Sessions
Featured Topics Included
REIMAGING QUAL: WHERE HUMAN STORIES MEET BOLD BUSINESS DECISIONS
In a world driven by data, how do we keep empathy alive? This session explores bold, human-centred approaches that push qualitative research beyond its traditional boundaries. We’ll dive into:
- Direct, unfiltered conversations between marketers and consumers to foster authentic empathy and multicultural understanding.
- Meta facilitation and AI-powered storytelling, capturing image and audio narratives at scale to build a living library of real consumer voices.
- In-the-moment qual at the shelf, uncovering the tension between intention and behaviour where decisions truly happen.
- Elevating qual´s role in shaping business decisions that resonate with real people
BRANDS UNDER THE MICROSCOPE: HARNESSING BRAND AUDITS FOR GROWTH
- Decoding Brand DNA: Uncovering core values, differentiators, and competitive strengths.
- Mapping Shopper Realities: Analyzing purchase behaviors, key occasions, and decision drivers.
- Identifying Growth Levers: Spotlighting opportunities, barriers, and brand assets for acceleration.
- Activating with Clarity: Delivering actionable guidelines for optimized offers and impactful communication.
AI AND QUAL: NAVIGATING RISKS AND UNLOCKING OPPORTUNITIES
- Evaluating the credibility of AI-driven inputs, from synthetic respondents to AI-generated consumer content
- Assessing the impact of ChatGPT in qualitative open-ends, balancing clarity versus authenticity
- Testing AI-assisted techniques such as automated probing and theme detection to see where they enhance—or miss—human nuance
- Reframing the qualitative researcher’s role in an AI-enabled landscape by pairing technological capability with critical judgment
LEVERAGING QUAL TO REPURPOSE EXISTING PRODUCTS AND MEET EVOLVING USER NEEDS
- Reframing traditional product development and research approaches to prioritize adaptability over linearity
- Applying qualitative insights to reshape product relevance, connecting existing products with evolving user needs
- Evaluating the benefits and limitations of retrofitting research to current tech capabilities
- Leveraging tips and lessons from Adobe’s case study to enhance your own strategy
PRIVACY-FIRST RESEARCH: INSIGHTS FROM THE ADULT ENTERTAINMENT INDUSTRY
- Recruiting creatively to access hard-to-reach and anonymous participants when traditional pipelines fall short
- Building trust in stigmatized and privacy-sensitive communities
- Fostering safety through open, non-judgmental research environments
- Translating sensitively to turn delicate findings into bold product decisions – all while respecting privacy







