Natasha Hritzuk serves as VP, Head of Corporate Research for Warner Bros. Discovery. In this role, she focuses on delivering studies that optimize the current business across all enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. Additionally, she supports WBD’s CSR and Government Affairs teams. Prior to this role, Natasha served as VP, Global Consumer Insights, HBO Max at WarnerMedia. Before that, she was VP Advertising Innovation Research and AdLab Lead for Turner, where she oversaw research strategy and data analysis in support of Turner Incite, the company’s core intelligence platform for advertising sales. As a critical partner to the Client Strategy & Development and Content Partnerships teams, Hritzuk was harnessing research and analytics to help make recommendations to clients based on an insight-driven selling approach. She also developed research strategies designed to quantify the value of the company’s next-generation capabilities, as well as cross-Turner integrated marketing campaigns. Previously with Microsoft as head of global consumer insights and research, Hritzuk led many of the innovative new strategies, products and content development streams within the company’s advertising and monetization division. Prior to joining Microsoft, Hritzuk worked for General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, she ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions. Hritzuk has a Ph.D. from Columbia University in political science, with a political behavior and public opinion focus. She currently resides in New York City.

Nick is a behavioral scientist with 25 years of consumer‑goods R&D leadership with Procter & Gamble, advancing behaviorally grounded methods that shape the consumer research discipline and guide P&G’s ONE Grooming product innovation. He integrates psychological science, behavioral economics, habit formation, and emotion into higher‑order benefit definition that reveals deep consumer understanding and guides R&D and commercial teams. As a scientist‑inventor and methodological architect, he designs scalable approaches that extend beyond self‑report to improve behavioral predictiveness and inform front‑end innovation and qualification.

If you mixed diet mountain dew, funk music, dragons, hip hop, superheroes, and lightning in a blender you’d end up with Andrew Embry. He is part wordsmith, part mad scientist, and part alchemist, able to use his Batman utility belt to turn anything and everything into a story worth telling that is equal parts insightful, memorable, inspiring, humorous, and entertaining. Andrew is comfortably creative in almost any setting, but especially when he is performing spoken word poetry. His enthusiasm for words comes from the way he loves people and the little nuances of life that make it worth living. This zest for life and passion for patients has helped him successfully utilize his talents in many roles at Lilly. Andrew is now leveraging his passion for people and creative vision to lead enterprise-wide AI initiatives as the Sr. Director of Insights Innovation & Capabilities of Market Research at Lilly.