Discovering Conscious and Unconscious Perceptions of Gin

  • Using psychoanalytics to uncover the unconscious behavior that drives gin consumption
  • Creating a needs hierarchy for gin based on findings from model labs
  • Understanding current and potential packaging design through semiotics
  • Using traditional qualitative methods, in combination with psychoanalytics and semiotics, to provide a clear path to launching a global brand

Location: Online Date: July 23, 2020 Time: 3:10 pm - 3:40 pm Indira Valencia, Pernod Ricard Jim Peterson, Research Strategy Group