Leading research across markets and teams: Best practices

• Aligning the research efforts of 400+ independently owned hotels globally
• Benefits of scale (benchmarks, cross-market learnings, global trends, case studies that apply across properties, shared knowledge)
• Challenges (balancing customization with standardization; addressing different market/property type needs; making the program relevant to different types of users)
• Best Practices/Tips (what we have done and what we have learned)