Leading research across markets and teams: Best practices

  • Aligning the research efforts of 400+ independently owned hotels globally
  • Benefits of scale (benchmarks, cross-market learnings, global trends, case studies that apply across properties, shared knowledge)
  • Challenges (balancing customization with standardization; addressing different market/property type needs; making the program relevant to different types of users)
  • Best Practices/Tips (what we have done and what we have learned)

Location: Online Date: July 22, 2020 Time: 4:30 pm - 4:50 pm Yoanna Prodanova, The Leading Hotels of the World