President – Americas, BrainJuicer
Alex has close to 15 years of marketing experience and a track record helping clients grow famous brands and develop award winning and effective communications. He is currently responsible for leading BrainJuicer – a global strategy and research agency –in the Americas, overseeing offices in New York, Chicago, Los Angeles, Miami and Sao Paulo, and was one of the pioneers of BrainJuicer’s FeelMore50™–for three years a ranking of the world’s most famous, emotional and effective advertising.
Before joining BrainJuicer in January ’09, Alex began his career at Millward Brown, working across a range of large CPG, media, financial and retail clients in both the UK and US. His expertize lies in applying behavioural thinking to brand strategy, product development and communications assessment. Alex is a regular speaker at marketing and market research industry events including the ARF, Jay Chiat Planning Festival, TMRE, IIEX, MRA, AMA, CRC and CASRO as well as several US business schools.