Amelia Rance, AOL Senior Manager, Consumer Analytics and Research
Amelia Rance is the senior manager of AOL’s consumer analytics and research team where she is tasked with developing consumer and marketplace insights as well as ad effectiveness solutions for AOL across categories and platforms. At AOL, Amelia has been involved in creating strategic, client-specific insights utilizing AOL’s expansive first and third party research toolkit based on clients’ KPIs. Prior to AOL, Amelia worked as an ad sales research manager at Scripps Networks Interactive focusing on linear TV insights at the advertiser and category level for the Home Category properties, specifically HGTV and DIY Network.