Vice President
Audrey has an innate curiosity about what makes people tick, which she leverages to find actionable insights through qualitative research. Her energy shines through as she works with clients through all phases of qualitative projects to uncover insights and distill valuable implications for business growth.
Audrey is passionate about global research and has led qualitative and quantitative initiatives in Europe, Asia-Pacific, and Latin America spanning brand strategy, marketing and communications, corporate reputation, and new product development.
Audrey moderates across a range of traditional and digital methodologies, including ethnography, focus groups, and IDIs, and has led research for a variety of Fortune 500 and 100 clients across diverse sectors (including CPG, retail, food & beverage, travel/hospitality, telecommunications, and technology)
Prior to TNS, Audrey has significant experience in brand and communications research, having led the Qualitative Research team at BBDO Atlanta, where she uncovered rich, tangible findings that became the foundations of advertising campaigns.
Audrey has an MA in English from Wake Forest University and a BA in English (summa cum laude) from the University of Florida. Additionally, she has participated in Burke Institute training and a custom Ethnography Bootcamp from RIVA.