Brienne Coates, Mars

Global CMI Knowledge Management

After 7 years working simultaneously in corporate marketing and health and wellness, Brienne offers a very unique approach to digital marketing and insights management, where she is trailblazing a new culture of Global Knowledge Management at Mars Wrigley Confectionery. Brienne sees knowledge as every organization’s largest asset, even though it can be an overlooked and underutilized resource if not managed effectively. To ensure successful use of knowledge at Mars, Brienne focuses on smart ways to help transform knowledge into action for business results: accelerating the rate of learning, cutting down the risks of not knowing and repeating mistakes, and retaining knowledge assets when people move, leave, or retire.

Related Sessions