Candace Hokett, (former) Refinery29 Market Research Consultant
Candace “Hoe-khett” is one Market Research professional to watch! Her background is in both Marketing and Fashion from Howard University’s School of Business, right here in DC. Today, Candace is a Culture Shaper, Story Teller, Community Builder and a Fashion Entrepreneur based in NYC. Throughout her 8+ years in the industry, she has built a specialty for qualitative research methodologies from her background at Macy’s. BET, a Viacom Network, and most recently, Refinery29. She takes traditional focus groups and other methods out of the research facility, and brings them to life in new, and experiential ways. Her candor, and relatable nature make her a trusted qual moderator and insights generator with brands in fashion, beauty, and media, and she connects brands closely to the young women, Gen Z and multicultural markets. So far, in 2020, Candace has been freelancing as a qualitative Marketing Consultant for not only her past employer, Refinery29, but also other media brands, AND VC backed startups. Her recent support for new entrepreneurs, has fueled her own entrepreneurial passion to elevate her fashion career. Not only is Candace a NYC Tailor and Custom Suiting Designer but she has recently added Celebrity STYLIST to her resume, this month as she is the creative eye behind America’s new “IT COUPLE” Lauren Speed and Cameron Hamilton from the reality show, Love is Blind on Netflix. Follow her recent styling work at @cxstyles on Instagram to support