Denise Brien serves as AOL’s Senior Director of Consumer Analytics & Research. In this role, Denise is responsible for bringing the voice of the consumer to decision makers in Products, Marketing, and Sales. She has worked in market research for 15 years and has extensive experience leading custom quantitative and qualitative research.
Prior to joining AOL, Denise held positions in research and consulting at Premium Knowledge Group and JD Power and Associates. Denise serves on the board of the IAB Research Council and previously on the AMA’s Market Research Council. Her work has appeared in The Harvard Business Review and Quirk’s Marketing Research Review; Denise and her team were recognized in 2012 with the IIR’s EXPLOR Award for their innovative research on the mobile consumer; and she regularly represents AOL at industry conferences and summits.
Winner: 2012 IIR Explor award for “Seven Shades of Mobile: Uncovering the Hidden Motivators of Mobile Use”
2014 Makers@ Award Winner
TMRE, Orlando 2015: “Divorce Is Not an Option: Making a Research Marriage Work When You Want Different Things”
AMA Annual Conference, Austin 2015: “The Content Challenge: Creating Content That Marketers and Consumers Love”
Qual360, Atlanta 2015: “Mobile Qual: Incorporating MR as Part of a Larger Multimodal Qualitative Approach”
MRMW APAC 2015: “Mobile Video: Pressing Play with the Cross-Platform Viewer”
North American Consumer Insights Event, Toronto 2014: “Buying at Speed: How Tech Empowers the Always-On Shopper”
I-COM Global Summit, Seville 2014: “Leveraging Consumer Insights”
Shopper Insights in Action Conference, Chicago 2013: “Tablets: Game Changing Shopping Device”
