Ednei Hishida, General Motors Manager Global Online Research
Ednei Hishida is the manager of GM’s Global Online Research, responsible for conducting annually more than 300 online studies throughout the globe. He has over 15 years of experience in product research, having conducted onsite research in 5 continents. His previous job was Manager of Product Research for China and the International region, responsible for all product research studies conducted in Africa, Asia and Australia. He has also worked in Product Research in the US and South America, generating actionable insights for product development of the New Chevrolet Cruze, Buick Envision, Buick Lacrosse, Chevrolet Colorado and Cadillac CTS, amongst others.