Geri Yoshioka is a Director of Disruptive Innovation and Strategy at ConAgra Foods. Geri is passionate about finding innovative solutions to consumer problems and has been digging for consumer insights for over 20 years at CPG food companies. She loves semiotics because it helps her teams understand how to communicate quickly to consumers in this fast-paced world. Geri has a B.A. in Asian Studies and an MBA in International Marketing from University of Illinois Champaign-Urbana.