Jim Longo brings 27 years of domain expertise in the market research industry. He was instrumental in building the first global online qualitative research practice at Harris Interactive where they conducted more than one thousand online groups in the first three years of its existence. While at itracks, he consulted with brands and research agencies around the world on how to have insightful online conversations. Jim is a thought leader with regards to online behavior and technology, often speaking at industry conferences and events.
Jim formerly served as a Director at Large for the Marketing Research Association (MRA) and was Chairman for the MRA Trends and Technology Committee. He took the lead with the Social Media Taskforce, a group of industry professionals that documented standard questions clients should ask when choosing a vendor who uses social networks for research. Jim is also a member the Qualitative Research Consultants Association (QRCA).