Katrina has worked tirelessly over her 15+ years in research to build a female-focused, full-service qualitative consultancy which specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches. She is proud to have made KNow Research one of the newest, certified members of the Women’s Business Enterprise National Council (WBENC). Gaining an overall picture of a consumer’s world is a key factor to Katrina’s and her company’s success. Over the years, she has developed an impressive range of verticals and focused KNow Research’s studies on how products, services and industries interact with respondent’s lives. Katrina is also Co-Founder of Scoot Insights and an active member of Women in Research, Qualitative Research Consultant Association, the Insights Association ESOMAR.