Margaret Mariani, Independent Qualitative Research Consultant
Margaret Mariani is an independent qualitative research consultant. Her motto is Life isn’t static. Neither is your consumer, employee, or competitor. It’s her genuine curiosity in people and culture that led her to pursue a life in qualitative research. She whole-heartedly believes that research is the gateway to retaining a brand’s competitive edge, especially in the digital age when shifts happen quickly. When she’s not in the field, she’s catching lizards in her backyard with her two sons or planning her next travel adventure.