Director, Customer Strategy & Insights
Olesya Govorun, PhD, is currently the Sr. Director of Global Customer Strategy at Pfizer Inc, providing thought leadership on customer-centric business transformation. Prior to Pfizer, she spent 5 years at the Dannon Company, starting as a Senior Manager and progressing up to Director of Strategy & Insights. In her role at Dannon, Olesya provided critical input and drove success of multiple product launches and advertising campaigns. Olesya received her Bachelor of Science degree in Psychology and Philosophy from Slippery Rock University of Pennsylvania in 1999, her PhD in Social/Experimental Psychology and Statistics from Ohio State University in 2006, and her MBA from Purdue University in 2010. Olesya is an expert on customer segmentation, customer experience, innovation, branding, positioning, market analytics, and behavioral economics. She is an author of several peer-reviewed publications and is a frequent presenter at marketing and insights conferences.