Phil Wyckoff, Chief Insight & Strategy Officer/Founder of Wyckoff Partners, is a forward-thinking marketing professional with a track record of uncovering insights that create impactful marketing strategies for his clients. Phil’s unique combination of over 20 years of agency and client-side experience enables him to design and execute world-class consumer research that is laser-focused on addressing critical business issues while building deep relationships with his clients’ cross-functional teams. Phil is an expert at research project management, research design, quantitative and qualitative methodologies and is a skilled moderator. Phil is passionate about innovation and brand communications, with particular interest in semiotics and its commercial applications to drive competitive advantage. As a qualitative research consultant, clients depend on Phil’s ability to relate to research participants and create an open atmosphere where they feel comfortable sharing attitudes, behaviors, usage patterns, and values.
Clients credit Phil for approaching his projects through a business lens, recognizing that the results will drive business decision-making. At the same time, Phil is appreciated for his ability to bring consumers to life, facilitate engaging discussions and deliver actionable insights in easy-to-understand, story-driven analyses that are visually engaging. After beginning his career in advertising at Leo Burnett, Phil transitioned into research at IRI, subsequently holding executive level positions at BASES and Lieberman Research Worldwide. Phil also held strategic brand and innovation roles at Nestlé USA for over 5 years where he drove consumer insights across his businesses. Phil holds a B.S. in Business from Miami University and an M.B.A. from Northwestern University’s Kellogg School of Management. He is a member of QRCA (Qualitative Research Consultants Association) and has received qualitative research/moderating training from the RIVA Institute and the Burke Institute.