Rob Cartwright, American Cancer Society Director Marketing Research
An industry veteran of 15+ years, Rob Cartwright has performed a variety of global and US-focused roles on both the client (The Coca-Cola Company, Eli Lilly, American Cancer Society) and vendor (Ipsos, comScore) sides of the research industry. New product development and advertising research are his sweet spots, though he’s helped clients address diverse challenges across the research spectrum.
Rob holds an MMR from The University of Georgia, an MBA from Kellogg School of Management at Northwestern University and is co-founder of Driesoff, a marketing research and innovation firm that focuses on the critical link between uncovering brilliant ideas and developing those ideas into actionable plans that help drive organizational growth. An avid home-brewer, BBQ connoisseur, and runner (it’s all about balance), Rob shares a busy home with his wife, Jonna, two kids and two frogs.