Global Product Research Analyst
Ross Simons is a Senior Market Research Analyst for General Motors, focusing primarily on product research. Since joining General Motors in 2013, Ross has conducted several studies across all of GM’s brands, including qualitative studies focusing on inspiration for vehicle design and immersion in target customer lifestyles, as well as quantitative studies evaluating vehicle design and vehicle dynamics.
Prior to joining GM, Ross graduated with a M.S. in Market Research from Michigan State University, where he also earned a B.A. in Marketing. Ross’s prior experience also includes internships at FCA and J.D. Power & Associates.