Sr Director, Research & Market Intelligence
Scott Hernalsteen is the Sr. Director, Research for Cox Automotive, covering over 20 brands in the B2C and B2B spaces. In his 17 years at AutoTrader/Cox Automotive he has held various positions building and leading teams in Research, Analytics, and Sales Operations functions. Scott’s team is responsible for generating insights from primary and secondary research, as well as market intelligence, and leveraging these insights for business impact.
Prior to joining AutoTrader/Cox Automotive, Scott spent several years working for Market Research suppliers to the automotive OEMs. His specialties were brand and new product research, and he worked primarily in international markets. He has managed research projects in over 20 countries.