Defining a Sustainability Strategy through Deep Cultural and Localised Research

Eastman embarked on a study across different cultures do gain a deeper understanding of how its different consumers understand sustainability and how this translates into their consumer decision making and behaviors

  • The ups and downs of focus groups in China – refining and redefining to gain a better understanding between beliefs and what consumers will actually do
  • Building a community of sustainably minded Americans – the surprising insights into consumer trends across the food, electronics and personal care industries that quant research, mobile missions, focus groups and other qualitative methodologies uncovered

Location: Online Date: July 23, 2020 Time: 1:25 pm - 1:55 pm Kelsey McMehan, Eastman