Eastman embarked on a study across different cultures do gain a deeper understanding of how its different consumers understand sustainability and how this translates into their consumer decision making and behaviors
- The ups and downs of focus groups in China – refining and redefining to gain a better understanding between beliefs and what consumers will actually do
- Building a community of sustainably minded Americans – the surprising insights into consumer trends across the food, electronics and personal care industries that quant research, mobile missions, focus groups and other qualitative methodologies uncovered
