Activating online consumers: Insightful conversations across various messaging apps

  • Creating 1-to-1 brand to consumer conversation on their favorite messaging app
  • Building a consumer profile from available smartphone data
  • Testing various types of questioning and communicating – what works best

Location: Online Date: July 23, 2020 Time: 1:00 pm - 1:25 pm Pauline Brotons, Samsung William Yattah, Discussnow