Making the Skies More Friendly and Inclusive through Research Design

With the tagline ‘Flying the Friendly Skies’, United Airlines strives to create a positive experience for all customers. With one billion people globally experiencing some form of disability, serving all customers means ensuring accessibility is part of the research, design and development process for United’s digital portfolio

• Discover the qualitative research design that contributed to United’s truly inclusive, award-winning, inflight entertainment system
• Learn about the importance of digital accessibility and how to integrate best practices into the digital project lifecycle
• Hear from team members of the Digital Accessibility Task force who aim to cultivate a culture of inclusiveness at United Airlines
• Testing inclusivity – United’s creative solution to recruit respondents and test all types of digitally and physically accessible experiences