During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it’s unlikely that you will continue to be able to address their needs better than your competition. So what can you do to stay competitive and on budget?
In this session, we’ll explain how effective knowledge management can help you make the most of your market research by minimizing unnecessary costs and maximizing value.
We’ll show you how you can:
-eliminate duplicate and overlapping research
-ask better questions to get better research
-enable fast time to action
